If you want to understand what’s shaping the seed sector today, look at the ideas people are paying attention to. Across boardrooms, breeding programs, labs, and logistics teams, one trend is unmistakable: thought leadership is becoming a driving force in how this industry learns, adapts, and moves forward. From researchers breaking down complex science to executives contextualizing market shifts and innovators spotlighting emerging technologies, the seed sector’s best thinkers are helping the industry stay oriented in a time of rapid change.
Within that broader landscape of influential voices, one platform has emerged as a key forum for sharing expertise: the Seed World U.S. Insiders program. Designed to elevate expert perspectives, spark meaningful discussion, and deliver practical insights for seed professionals, the program showcases leaders across the sector who are willing to share what they know: openly, candidly, and with purpose. It’s become a place where real experience meets real impact.
This year, one Insiders contributor rose to the very top. Summit Seed Coatings is Seed World U.S.’ 2025 Insider of the Year, earning the highest total readership across the entire Insiders program as well as the most-read single article of the year. Their content resonated because it delivered what readers are hungry for: clarity, candor, and actionable insight grounded in day-to-day industry experience.
Summit’s achievement sits within a much bigger story. Across the sector, Insiders thought leaders — from seed companies and researchers to technologists, advisors, and service providers — fueled conversations on technology, agronomy, regulatory change, business strategy, and the future of innovation. Their willingness to share their knowledge is strengthening the industry as a whole.
Here’s What Thought Leadership Looks Like:
This year’s Insiders showed what effective thought leadership looks like:
• Timely commentary rooted in real-world experience
• Honest, transparent explanations of challenges and opportunities
• Insights that help seed professionals make better decisions
• Storytelling that connects expertise with industry impactTo explore what makes great thought leadership resonate so powerfully, we sat down with Summit Seed Coatings CEO David Henze, whose work set the pace for the entire program this year.
In this interview, Henze shares:
• Why thought leadership matters more than ever in the U.S. seed sector
• How telling your story builds credibility, connection, and industry impact
• What Summit focuses on when creating content that engages
• His top recommendations for companies and individuals who want to elevate their own voicesWatch the full Insider of the Year interview with Summit Seed Coatings
As we honor Summit Seed Coatings and all our 2025 Insider contributors, we also celebrate the growing culture of thought leadership across the seed sector. When experts share their knowledge openly, the entire industry moves forward: faster, smarter, and stronger.
