Independent seed companies are facing an extremely challenging operating environment. Consolidation continues. Costs are rising. Competition keeps intensifying. And yet, as the industry looks toward 2026, there may be reasons for cautious confidence.
In this video conversation, filmed live at the ASTA Field Crop Seed Convention, Independent Professional Seed Association (IPSA) CEO Todd Martin offers a candid, forward-looking perspective on what the past year has meant for independents and where they still hold an advantage as the seed sector continues to evolve.
A tough year and a clear call to action
Looking back on 2025, Martin does not minimize the pressure independent seed companies are under, but his message heading into 2026 is direct: never forget who you are.
According to Martin, independence has always been defined by resilience, adaptability, and innovation. Those qualities are not just part of the sector’s history. They are exactly what independents need to lean into as markets shift and uncertainty persists.
Where independents can still outperform
Despite the challenges, Martin sees clear opportunities for independents to outperform larger competitors in certain market circles. Embracing new technology, operating more efficiently, and staying close to customers all play a role. However, one advantage stands out above the rest: service.
Independent seed brands, supported by trusted local networks, are uniquely positioned to deliver the kind of personal, responsive customer experience that is increasingly rare and increasingly valuable.
Looking ahead to 2026
As the seed sector heads into 2026, Martin points to innovation, connection, and collaboration as critical themes for the year ahead. While challenges remain, he is clear that independents have been counted out before, and history suggests those predictions do not hold up.
For independent seed companies thinking about what comes next, this conversation offers both realism and optimism, and a timely reminder of why independence still matters.
Watch the full conversation with Todd Martin to hear his perspective on what is coming for independents in 2026.
