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And the Seed World Global Impact Award Goes to…

Drumroll please… The Seed World Global Impact Award 2025 for Best Event across the entire global seed sector has been awarded to the Independent Professional Seed Association (IPSA). Presented to […]

Three Big Takeaways from #IPSA2026

IPSA CEO talks about the shift in the independent seed space. The word carried a lot of weight at the 2026 conference. This video explores the shift in focus.

High-Value Seed Is Tracked Less Than a $20 Amazon Package — Until Now

Even as supply chains track every step of a low-cost online purchase, billions of dollars in seed still move across North America with little to no visibility once they leave the shipper. This video explores why seed transportation and storage remain a blind spot, what risks that creates for seed companies and growers, and how real-time data is finally making full seed traceability possible.

Seeing the Whole Season: How Continuous Crop Modeling Is Changing Plant Breeding

Plant breeding has long relied on point-in-time field observations, but crops change every day of the season. In this conversation, Gary Nijak of aerialPLOT explains how continuous crop modeling captures growth, stress, and recovery across the full season, giving breeders clearer, data-driven insight into plant performance.

AI, Simulation, and the New Reality of Predictive Plant Breeding

Plant breeding has reached a data tipping point, with modern programs generating more multi-trait and multi-environment data than traditional analytics can handle. AI is closing the gap by accelerating selection decisions, managing complexity, and improving resource allocation across breeding cycles. Simulated field trials are a key breakthrough, using genetic and environmental data to predict performance across locations and stress conditions, guiding smarter field testing. AI supports breeders through augmentation, enabling faster, higher-confidence decisions and competitive advantage.

What’s Coming for Independents in 2026?

As consolidation and rising costs reshape the seed sector, independent seed companies are weighing what comes next. In a candid video conversation filmed at the ASTA Field Crop Seed Convention, Independent Professional Seed Association CEO Todd Martin shares where independents can still outperform in 2026 and why service, resilience, and staying close to customers remain their strongest advantages.

The Power of Intentional Storytelling

Shawn Brook highlights barriers slowing seed industry progress and applauds efforts to remove them, urging collaboration to open channels for innovation.

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