Facebook-f Instagram Linkedin Youtube
CONTACT
Subscribe
Seed World
Facebook-f Instagram Linkedin Youtube
CONTACT
Subscribe
[elementor-template id="44796"]
Seed World U.S.  just introduced a new recognition for the seed industry: Connector of the Year. The most powerful leadership role in seed isn’t always defined by title. It’s the people who bring others together, create momentum through relationships and help the industry move forward. Lisa Branco, general manager of Radicle Seed, is the inaugural recipient of Seed World’s Connector of the Year Award. Known for her humility, her instinct to put others first and her commitment to recognizing the work of peers across the industry, she represents the kind of leadership that builds community and drives progress. Watch as Seed World honors Branco and celebrates the people who connect people across the seed sector. What’s in this video: • Why connection is one of seed’s most influential leadership forces • The purpose behind the Connector of the Year Award • Lisa Branco’s impact on collaboration and community • The live award presentation moment #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOV9vUWN1UlJENHg4OGtCNzBTazNIbi41MjE1MkI0OTQ2QzJGNzNG
Federal nutrition guidance just reset again and the ripple effects go far beyond the dinner plate. From the ASTA Vegetable and Flower Conference in San Diego, Seed World U.S. Editor Aimee Nielson explains why MyPlate changes are really a seed story — influencing breeding priorities, crop investment and long-term strategy across the industry. Before food trends reach consumers, they begin upstream in research plots, breeding programs and seed innovation. In this video: • Why nutrition policy matters to the seed industry • How MyPlate shifts influence breeding priorities • The connection between consumer guidance and crop investment • What vegetable and specialty crop signals look like right now • Why seed feels these changes years before consumers notice #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOV9vUWN1UlJENHg4OGtCNzBTazNIbi4wOTA3OTZBNzVEMTUzOTMy
Seed labeling may happen behind the scenes, but it plays a critical role in how seed companies operate across state lines. In this conversation from the ASTA Vegetable and Flower Conference in San Diego, Karen Withers, AgCultured Consulting Inc. founder and Oregon Seed Association (OSA) board member, introduces the first-of-its-kind national Seed Labeling Database — a centralized resource built to help seed professionals navigate complex labeling requirements for regulated specialty crop seeds. Developed with support from USDA Specialty Crop funding, the database compiles labeling requirements for all 50 states and the Federal Seed Act into one searchable tool. It’s designed to reduce compliance risk, save time and support seed companies operating across multiple markets. The tool covers specialty crop seeds including turf, lawn and vegetable seed and is intended for both new and experienced seed professionals responsible for labeling, regulatory compliance and distribution. In this video, Withers explains: • Why labeling complexity is increasing across states • How the database helps companies ensure accuracy before distribution • How this supports compliance, efficiency and interstate commerce #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOV9vUWN1UlJENHg4OGtCNzBTazNIbi5DQUNERDQ2NkIzRUQxNTY1
What happens when a company known for tolling decides to reinvent itself? In this 75 Seconds with Seed World, Joseph Young, director of business development at Summit Seed Coatings, breaks down how the company has evolved, from its traditional tolling roots to a more research-driven, purpose-led approach to seed enhancement. With new investments in R&D, expanded services, and a sharper focus on proving economic return through third-party research, Summit is redefining how seed coatings and seed treatments create value. In 75 seconds, Joseph shares what’s changed, what hasn’t, and why the future of seed enhancement may look very different over the next decade. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOV9vUWN1UlJENHg4OGtCNzBTazNIbi4xMkVGQjNCMUM1N0RFNEUx
Most seed companies see testing as a regulatory box to check. But what if it’s actually one of your strongest competitive advantages? In this conversation with Amanda Patin, North America Business Development Director for US Crop Science at SGS, we dig into what seed testing really reveals, far beyond germination and a lab report. From seed vigor and mechanical damage to stress performance and pathogen pressure, Patin explains how deeper testing can help companies differentiate their seed, protect value, and drive real return on investment. If seed testing is something you only think about when you have to, this discussion might change how you see and use it. Watch to learn: Why treating testing as a checkbox can cost you more than you think How seed quality data can help you sell with confidence Where small improvements can deliver fast ROI The one question seed companies should be asking their labs — but often don’t Seed testing isn’t just about meeting the minimum. It’s about knowing what you’re selling and proving why it performs. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOV9vUWN1UlJENHg4OGtCNzBTazNIbi41MzJCQjBCNDIyRkJDN0VD
Before a seed ever hits daylight, it’s already fighting for survival against cold, salt and pathogens. But there’s a surprising duo stepping up: chitosan and plant-friendly microbes. In this conversation, we unpack how this partnership fires up root growth, strengthens early immunity, and helps crops handle tough conditions from day one. If you’re curious about the future of biosolutions and early-season plant health, this is a conversation you won’t want to miss. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOV9vUWN1UlJENHg4OGtCNzBTazNIbi4yODlGNEE0NkRGMEEzMEQy
Refrigerant regulations are often dismissed as a future problem — something for the industry to worry about closer to 2035. But is that really the case? In this SeedWorld U.S. interview, we break down the myths versus realities of the AIM Act and what new refrigerant regulations mean right now for the broader vegetable and fruit industry — including seed, conditioning, storage, processing and distribution. Joined by Addie Waxman, North America Potato Storage Manager at McCain Foods, and Victoria Stamper, General Manager of the United Potato Growers of Canada, we explore why the phase-down of hydrofluorocarbons (HFCs) is already influencing equipment availability, refrigerant supply, long-term planning and budgeting decisions across agriculture. In this video, we tackle: • Why the AIM Act isn’t just a 2035 issue — and why 2025 planning matters • The risks of a “wait and see” approach in a shifting regulatory and market landscape • How functioning cold storage systems can still become liabilities • Why this transition impacts far more than just produce storage • How early planning can reduce long-term cost, disruption and operational risk Myth: “We still have time.” Reality: Time is exactly what planning buys you. If your business relies on cold storage — whether for seed, vegetables or fruit — this conversation explains why refrigerant regulations belong on the executive agenda now. 👉 Watch the full video to separate myth from reality. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOV9vUWN1UlJENHg4OGtCNzBTazNIbi4wMTcyMDhGQUE4NTIzM0Y5
The race to hybrid wheat is heating up — and with good reason. Hybrid wheat has the potential to unlock major gains in yield stability, disease resilience, and economic return. What will it take to make that potential a reality?  In the quick but in-depth conversation above, Nathan Fegley, president and CEO at Genesis Seed Solutions, shares an inside view of the innovation, pressure points and industry shifts driving hybrid wheat forward. From lessons learned from CSO wheat to the tipping point we seem to be nearing, Fegley lays out what must happen for hybrid wheat to move from promise to practice, and what it will take to earn real adoption from producers. Whether you’re in seed production, breeding, agronomy, or evaluating hybrid wheat for your own or your clients’ rotation, Fegley’s insight offers a clear, expert perspective on the future of one of the world’s most important crops. #hybridwheat #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOV9vUWN1UlJENHg4OGtCNzBTazNIbi41NkI0NEY2RDEwNTU3Q0M2

FEATURES

Play Button

MyPlate Reset Sends Early Signals to Seed

Play Button

Meet Ag’s Power Duo: Chitosan and Microbes

Play Button

Myth vs. Reality: The Cold Truth About the AIM Act

Play Button

Discussions to Modernize International Treaty on Plant Genetic Resources Fail: What’s Next?

Play Button

A Call to Action from an Independent: One-On-One with John Latham

Play Button

What’s Driving the Next Wave of Seed Innovation?

ADVERTISEMENT

EXCLUSIVES

Play Button

Meet Seed World’s Connector of the Year

Play Button

Navigating Seed Labeling Requirements Across All 50 States

Play Button

Is Seed Testing a Cost or a Competitive Advantage?

Play Button

Enlist Essentials: What Growers Need to Get Weed Control Right

Play Button

Over Coffee: Candid Chat with IPSA’s Incoming & Outgoing Presidents

Play Button

Lorena Basso: Innovation Is Urgent to Feed 9.5 Billion by 2050

SHORTS

ADVERTISEMENT

C-SUITE

Play Button

Redefining Seed Enhancement: 75 Seconds with Summit Seed Coatings

Play Button

And the Seed World Global Impact Award Goes to…

Play Button

Three Big Takeaways from #IPSA2026

Play Button

“Here’s What I Heard at #IPSA2026” – Cat Frans, IPSA COO

Play Button

High-Value Seed Is Tracked Less Than a $20 Amazon Package — Until Now

Play Button

Seeing the Whole Season: How Continuous Crop Modeling Is Changing Plant Breeding

ADVERTISEMENT

GLOBAL

Play Button

Reinventing Grain Grading: Cgrain on Winning Runner-Up at Euroseeds 2025

Play Button

Pollination Takes Flight – Polyfly on Winning Runner-Up at InnovAction 2025

Play Button

Decades of Discovery Pay Off as phenoLytics Takes Top Prize at InnovAction 2025

MOST POPULAR

Play Button

Feeding Pigs Smarter: How Hybrid Rye Is Changing Danish Farming

Play Button

AI, Simulation, and the New Reality of Predictive Plant Breeding

Play Button

What’s Coming Next for Corn? An Inside Look at the Future of Corn Genetics

Play Button

Navigating a Shifting Washington: Seed Sector Advocacy in 2026

Play Button

ASTA Leadership Lightning Round: Trade, Uncertainty and What Matters Most Heading Into 2026

Play Button

What a Shifting Trade World Means for the U.S. Seed Sector in 2026

Load More
United States
Canada
Europe
Latin America
Region
Topic
Author
Date
Region
Topic
Author
Date