Return On Engagement - Companies using social media in the seed industry are developing richer relationships with customers. [continue reading]
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Building Brand Equity – In today’s competitive market, brand equity is all about a history of strong performance. [continue reading] |
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Product Positioning: Get it Right – Seed companies are putting the right seed, in the right place, at the right time. [continue reading] |
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Seed World Wrangling - Is innovation compromised when companies are involved in litigation while collaborating on other projects at the same time? [continue reading] |
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Beyond the Sales Transaction - Moving beyond the transaction and into a more sustainable partnership with customers. [continue reading] |
DEPARTMENTS JANUARY 2013 | FEATURES | HISTORY | NEWS
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Giant Views of the Industry·-·Seed industry experts discuss old and new challenges as ag is put front and center on the world stage.·[continue reading]
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Giant Highlights –·With agriculture front and center on the world stage, many of the experts in this year’s Giant Views of the Industry video series had interesting stories to tell about answering some lingering challenges in seed as well as some more timely issues that have risen.·[continue reading] |
NAPB 2012 Interviews | David Stelly | Dr. Charles Stuber | Don Blackburn | Tom Koch | Michael Gore | Kevin Cavanaugh | Ron Bell | Marvin Boerboom
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Giant Numbers –·Important seed industry figures and facts.[continue reading] |
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Rising to the Challenge -·Meeting the challenges the industry presents and a passion for all things seed keeps this year’s Future Giants of the Seed Industry award winner engaged and involved in the seed business.·[continue reading] |
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Giant Biographies -·Meet the people on our December 2012 cover and our Giant Views commentators.·[continue reading] |
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Navigating the Seed of Confusion -·In order to understand the challenges associated with agriculture patents, seed industry stakeholders must also come to grips with the various IP tools available to them.·[continue reading] |
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Farm Bill Expired. Now What? -·Concern within the agriculture industry is building as progress to pass a new farm bill remains stymied. [continue reading] PLUS: Q&A with Congressman Peterson on the Farm Bill·[continue reading] |
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The Drought of 2012: Building a Better Portfolio -·Factors to consider before selling next year’s corn products on last year’s circumstances.·[continue reading] |
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High Corn Rootworm Numbers Pressure Bt Traits·-·Industry experts say growers’ best management practices and integrated pest management strategies will play a big role in Bt trait durability.[continue reading] |
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Best Foot Forward -·In today’s tight job market, it’s crucial to have an employer branding strategy and well-considered recruitment plan—a haphazard approach to recruiting is worse than having no plan at all.·[continue reading] |
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Seeding Prosperity·-·Agriculture is prospering in rural areas, and the seed industry is playing a direct role in its continued growth.·[continue reading] |
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Advancing the Future of Plant Breeding·-·To ensure it stays on the national radar, NAPB is on a spirited campaign to regenerate interest in plant breeding.·[continue reading] |
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Worldwide Seed Royalty Collection Efficiencies·-·A recent ISF study sheds some light on the effectiveness of global seed royalty collection processes.·[continue reading] |
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Moments in Time·-·A look back at trends, key events and memorable quotations from Seed World in 2012.·[continue reading] |
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Equipment & Technology Showcase··-·Cutting-edge innovations at your fingertips.[continue reading] |
DEPARTMENTS DECEMBER 2012 | FEATURES | HISTORY | NEWS
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