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Lights, Camera, and We’re LIVE from Euroseeds

Innovation meets momentum in Edinburgh — and we’re there to catch it on camera.
From the buzz of the crowd to the breakthroughs on stage, here’s Euroseeds 2025, up close and unfiltered.

Healthycrop CEO Pernille Ollendorff Hede — 2024 InnovAction Winner — with Seed World Group President Shawn Brook. Pernille was also the face of the September 2025 issue of Seed World Europe.

Euroseeds is all about seed sector connection.

German Vighi talks to a room full of students and early career professionals at the NextGen Forum.

Marco van Leeuwen and Nigel Moore encouraging the NextGen to choose the seed sector.

Asking questions is pivotal at the NextGen Forum.

Providing advice at the NextGen Forum.

Cgrain celebrating their runner-up win in #InnovAction2025.

InnovAction for the win! (L-R) Moa Källgren (Cgrain), Dr. Johannes Wolff (phenoLytics), and Marc Vaez-Olivera (PolyFly)

The top three InnovAction finalists on stage, plus the winner from last year, Healthycrop co-Founder and CEO Pernille Ollendorff Hede and Garlich von Essen, Secretary General and CEO of Euroseeds. The panel was hosted by Seed World Group’s Shawn Brook. The top three companies in the finals were phenoLytics, Polyfly and Cgrain.

Great venue to hear from Matt Pickard. Thank you Syngenta for a great evening.

Seed World Europe’s Marcel Bruins with father-son duo Stevan and Petar Madjarac. Like so many multi-gen ag families, Stevan says he couldn’t be prouder to bring his son into the seed and ag sphere.

Proof that some people never run out of handshakes and smiles — Garlich von Essen wrapping up Euroseeds day one with Seed World’s Madeleine Baerg.

At the Welcome Evening at Euroseeds 20225

At the Welcome Evening at Euroseeds 20225

Enid Perez-Lara of Agronomix Software, Dan Heesome of Primetrics and Madeleine Baerg of Seed World Group during the Welcome Evening at Euroseeds 20225.

Seed World Group’s Marcel Bruins, Madeleine Baerg and Shawn Brook at Euroseeds 2025

Marcel Bruins is getting ready for the InnovAction Stage this year. He is looking forward to hearing all the pitches!

Euroseeds is all about people connecting people!

Some local music for the attendees.

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