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Innovation isn't just about creating something new. It's about creating something better. Wrapping up Euroseeds 2026 in Valencia, Spain, Shawn Brook, President of Seed World Group, shares his key takeaway from this year's gathering of the European seed industry. From better genetics and technology to new ways of growing, producing, and delivering food, meaningful innovation starts with the belief that there's a better way forward. Shawn leaves us with a thought-provoking message: "Comfort protects the present, curiosity creates the future." The future of the seed industry isn't something we simply wait for. It's something we help create. What does innovation mean to you, and how can we continue pushing our industry forward? Share your thoughts in the comments! Stay connected with Seed World for more industry insights, conversations, and perspectives. #Euroseeds2026 #SeedWorld #SeedInnovation #SeedIndustry #FutureOfSeed #Agriculture 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup The Future of Seed Is Something We Grow | Euroseeds 2026
Who took home the top prize at the Euroseeds 2026 InnovAction Stage? The future of seed innovation was in the spotlight at the Euroseeds 2026 Congress in Valencia, Spain, as ten finalists presented their technologies to an independent jury. Following a competitive selection process, three companies were recognized for their innovative solutions. Meet the Euroseeds 2026 InnovAction Stage winners: WINNER – PEWAS Innovative Chemistry Awarded the title of Euroseeds 2026 InnovActor for Aquaholder, an innovative seed coating technology designed to improve water availability during germination and support crop establishment under challenging growing conditions. FIRST RUNNER-UP – SeedForward Recognized for GRASSGUARD®, a seed coating technology designed to support germination, early plant development, and resilience in grass and pasture crops. SECOND RUNNER-UP – Ensemo Recognized for SeedJection™, a patented technology that introduces beneficial microorganisms directly into seeds. Watch the moment the winners are announced and hear the jury's reactions as the Euroseeds 2026 InnovAction Stage reaches its conclusion. Congratulations to all ten finalists for showcasing technologies aimed at advancing seed performance, crop resilience, and more sustainable agriculture. The InnovAction Stage provides a platform for companies to present emerging technologies to seed sector leaders, experts, and potential partners from across Europe and beyond. Which of these innovations do you believe could have the greatest impact on the future of the seed sector? Share your thoughts in the comments. Learn more about the InnovAction Stage: https://euroseedscongress.com/innovaction-stage-2026/ Subscribe to Seed World for seed sector news, exclusive interviews, and insights into the innovations shaping the global seed sector. #Euroseeds2026 #InnovActionStage #SeedWorld #SeedInnovation #AgTech #SeedSector #SustainableAgriculture 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup 10 finalists. 3 award recipients. 1 winner.
Vylor may be a new name, but its genetics, brands and people are already familiar to Europe's seed industry. So what's actually changing now that the company is independent? Filmed live at Euroseeds 2026, Jean-Philippe Riffat, Vylor’s President, EMEA-APAC, explains what Vylor's new focus on seed and genetics means for other companies, where he sees opportunities in gene editing and hybrid wheat, and why Vylor intends to be both a fierce competitor and a strong partner. Watch the full conversation to hear what Vylor’s first moves mean for seed companies looking to access new genetics and technologies. #seeds #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup What's Changing for Seed Companies Now That Vylor Is Independent?
What if plant breeders are focusing on the right traits for the field, but overlooking what feed manufacturers actually need? At the Euroseeds Congress 2026, Seed World Europe speaks with Alexander Döring, Secretary General of FEFAC (European Feed Manufacturers' Federation), about how plant breeding can better respond to the nutritional needs of Europe's animal feed sector. For feed manufacturers, protein quantity is only part of the equation. Amino acid composition, digestibility and anti-nutritional factors all influence the nutritional value of crops. In this interview, Alexander explains why reducing trypsin inhibitors in soybeans could improve protein utilisation, how breeding for greater resilience in protein and oilseed crops could strengthen Europe's domestic supply, and why closer collaboration between the seed and feed sectors is essential. The conversation also explores the broader challenges of European protein self-sufficiency, nutrient efficiency and food security. Key topics discussed: 00:00 – Why plant breeders should consider the needs of feed manufacturers 00:23 – Which traits should plant breeders prioritise? 00:30 – Anti-nutritional factors and trypsin inhibitors in soybeans 01:12 – Where are the seed and feed sectors missing each other? 01:22 – Why amino acid composition and protein digestibility matter 02:00 – Breeding for resilience in protein and oilseed crops 02:25 – The connection between nutrient efficiency and food security Can plant breeding help Europe produce not just more protein, but better-quality protein? Watch the interview to hear Alexander Döring's perspective on how closer cooperation across the agricultural value chain could help address this challenge. Subscribe to Seed World Europe for more interviews, expert perspectives and insights from across the European seed sector. #SeedWorldEurope #Euroseeds2026 #PlantBreeding #AnimalNutrition #ProteinCrops #FoodSecurity 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌 📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup The Crop Traits Feed Manufacturers Wish Breeders Would Notice
Plant breeders have access to more data, AI tools and advanced technologies than ever before. But is keeping up with technology taking valuable time away from breeding? And what happens when the wrong decision means losing the best genetics in a breeding program? In this Seed World interview, Gene-G explores the growing pressure on plant breeders to turn complex genetic data into better breeding decisions, often with limited time and resources. The conversation looks at how specialized technology partners can help smaller and midsized seed companies access advanced breeding tools, compete more effectively and spend more time doing what they do best: breeding better plants. Topics include: AI in plant breeding, genetic data analysis, breeding decisions, technology outsourcing and the challenges facing independent seed companies. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup Is Keeping Up With Technology Taking Too Much Time From Plant Breeding?
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FEATURES

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Live at Euroseeds: What’s Ahead for Vylor?

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Euroseeds 2026: Global Seed Innovation and Collaboration

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A Common Language for Quality: Inside the OECD Fruit and Vegetable Scheme

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ISTA 2026: Seed Testing’s Biggest Annual Event is Heading to Calgary

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WSC26: The Race for Faster Seed Innovation is Driving Companies to Chile

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OECD Seed Schemes Explained | Seed Certification & Global Seed Trade

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EXCLUSIVES

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Alexander Döring on Breeding Better Protein for Feed

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Is Keeping Up With Technology Taking Too Much Time From Plant Breeding?

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Malin Nilsson on Sweden’s Seed Sector and Its Strengths

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Antonio Villarroel on Spain’s Plant Breeding Future

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Why the Seed Industry Has a Stake in the Future of Global Trade

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Australia’s Seed Market Rewards Those Who Play the Long Game

SHORTS

Curious about what’s fueling the seed industry’s excitement this year? Join Marcel Bruins, Editorial Director at Seed World Europe, and Erika Maugeri, Manager Communications at Euroseeds, for an exclusive inside look at the Euroseeds Congress in Edinburgh — and find out why it’s shaping up to be the event for anyone passionate about agriculture, innovation, and the future of food production. In this high-energy conversation, Marcel and Erika unpack the hottest topics sparking conversations across the seed community. From drone-based crop monitoring to AI-powered sorting systems, they reveal how the Innovation Stage is transforming the conference into a launchpad for groundbreaking solutions and dynamic collaborations. Discover why Edinburgh is the place to be this October, and how the Euroseeds Congress is connecting startups, investors, seed companies, and policymakers to build the future of agriculture together. Whether you’re a seed entrepreneur, agri-tech innovator, or just passionate about the next generation of farming, this is your front-row ticket to the trends and ideas shaping the industry. Don’t miss out — subscribe now for more insights into seed innovation, global agriculture, and the future of farming! #shorts #Euroseeds2025 #SeedWorldEurope #AgriTech #EuroseedsInnovActionStage #Edinburgh2025 #seed #seeds #seeding #seedworld #agriculture #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness Euroseeds Congress 2025: Innovation Stage Buzz & Why Edinburgh Is THE Place to Be!
#shorts #skiptothegoodpart #worldseed2023 #ISF #CapeTown #seedworld #seedindustry We are in Cape Town for the International Seed Federation World Seed Congress! Follow along our coverage as we take in all the congress has to offer. Check out these ISF articles from our latest Seed World International Edition: ISF Puts Spotlight on Women in the Seed Sector Breaking Barriers https://www.seedworld.com/isf-puts-spotlight-on-women-in-the-seed-sector-breaking-barriers/ Marco van Leeuwen is Teaching the Globe About the Beauty of Seed https://www.seedworld.com/marco-van-leeuwen-is-teaching-the-globe-about-the-beauty-of-seed/ ISF Gets Their Boots Dirty with New Partnership https://www.seedworld.com/isf-gets-their-boots-dirty-with-new-partnership/ We’ve arrived at ISF World Seed 2023! Are you on your way?
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C-SUITE

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Why Crop Diversity Matters More Than Ever for Europe’s Agricultural Future

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Here’s What’s Ahead in Next-Gen Plant Nutrition

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Europe’s Farming Future: Syngenta’s Matthew Pickard on the Big Changes Ahead

GLOBAL

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Uruguay and Europe: Strengthening Seed Sector Cooperation and Innovation

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Canada Makes Its Case to Global Seed Investors

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Seeing the Whole Season: How Continuous Crop Modeling Is Changing Plant Breeding

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AI, Simulation, and the New Reality of Predictive Plant Breeding

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Lorena Basso: Innovation Is Urgent to Feed 9.5 Billion by 2050

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3 Game Changers: InnovAction Winners Announced

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Seed World Europe is Live From Euroseeds

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Seed Treatment in Europe: Regulation and Innovation

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From Seed to Stadium: In Pursuit of the Perfect World Cup Pitch

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Young Professionals and Influence in the Seed Sector

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What’s Next for Global Seed Testing? Three Conversations Shaping ISTA 2026

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