In the pedigreed seed business, technology, facilities, and equipment all matter — but none of it works without the right people behind it. At Keating Seed Corp, we’ve always believed that the true measure of any company isn’t in its infrastructure or its output, but in the people who make it all happen.
Our story spans more than seventy years in the pedigreed seed industry, beginning in the early 1950s. Over that time, machinery has changed, standards have evolved, and markets have shifted — but one thing has remained constant: the importance of people who care about doing the job right.
Rooted in People, Built on Pride
From our earliest days, the Keating family has treated every acre and every bushel as a reflection of the people behind it. That tradition continues today under Mark and Claudia Keating, who together represent the third generation of Keatings farming and producing pedigreed seed in Manitoba’s Parkland region.
Mark and Claudia’s partnership — in business and in life — forms the core of Keating Seed Corp’s success. Their shared values of integrity, hard work, and community have shaped not only the company’s reputation, but also its culture. Every decision, from investing in infrastructure to welcoming new team members, is guided by a deep respect for the people who make their work possible.
A New Generation of Leadership
That people first approach continues as the next generation steps forward. Nick Burla and Nolan Frieze have joined the ownership group as new shareholders, bringing energy, passion and fresh ideas to the business.
Nick and Nolan represent the next chapter of Keating Seed Corp — farmers and professionals who understand both the technical demands of pedigreed seed and the human side of agriculture. They share the same principles that have guided the company since its founding: build trust, deliver quality, and follow through.
Their addition ensures that Keating Seed Corp remains a local, independent, and family influenced business with a longterm vision. Together with Mark and Claudia, they’re helping write the next chapter of a story that began more than seven decades ago.
The People Who Keep Us Moving
Every load of seed that leaves our yard, every sample that passes through our cleaner, and every order filled during the spring rush reflects the hard work of our employees. They are the heartbeat of Keating Seed Corp.
We’re proud of our team — people who take pride in their work, understand the stakes, and care about getting it right.
- Our operators know how to coax the best out of every machine.
- Our staff keep the workflow organized when the pressure is highest.
- Our support team handles the unseen details — from documentation to logistics — that keep everything running smoothly.
They’re the reason our customers can count on consistency. In a business where time and quality are everything, it’s their dedication that sets us apart.
Shared Values, Shared Goals
Everyone at Keating Seed Corp — from owners to operators — understands that we’re part of something bigger than a single business. We’re part of a Canadian seed system built on trust and collaboration.
That shared understanding shapes how we work:
- We take ownership. Every bushel cleaned and every delivery made reflects our shared reputation.
- We communicate clearly. Problems get solved faster when everyone feels responsible for the solution.
- We invest in people. Mentorship, skill development, and responsibility keep our team engaged and growing.
Our measure of success isn’t just in yield or throughput — it’s in the confidence our people inspire in those we serve.
A Culture That Lasts
At Keating Seed Corp, we believe a strong company culture is the foundation of everything. For three generations, our family and team have shared one guiding principle: do the right thing, even when no one’s watching.
That belief has carried us through changing markets, evolving technology, and countless seasons. It’s what keeps our employees motivated, our partners confident, and our customers loyal. And it’s the reason why, even as we grow, we’ve never lost the personal touch that defines who we are.
Mark and Claudia lead by example — showing that leadership isn’t about titles, but about consistency, compassion, and care for the people who make success possible.
Moving Forward, Together
The future of Keating Seed Corp is built on teamwork — between generations, between partners, and between everyone who believes in the value of certified seed. With a dedicated staff, trusted leadership, and new shareholders bringing renewed energy, the business is stronger than ever.
Our story began with family, and it continues with people — people who care, who show up, and who take pride in their work. That’s what has sustained us since the early 1950s, and it’s what will carry us forward into the future.
Because no matter how much the technology changes or the market evolves, one truth remains: people make the difference.
