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The Inventory Question Every Seed Company Struggles to Answer 

Two happy farmers shaking hands in a cultivated field at sunset, making a business agreement
Client Success Manager,
Primetics

Dan Heesome is a Client Success Manager at Primetics, a software provider focused on the seed industry. In his role, he works with seed companies to strengthen visibility across production, inventory and sales operations, helping organisations align their systems with the practical realities of seed production and commercial planning.

He has more than 10 years of experience working on ERP implementations, supporting businesses in complex operational environments where accurate data and cross-department coordination are critical. At Primetics, he partners with leadership and operational teams to improve data accuracy, reduce operational risk and ensure teams are working from a clear and current view of the business.

Dan holds a degree in Business Management from Sheffield Hallam University.

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Every season it happens. Your sales team needs to know what is available to sell. Your production manager looks at the latest inspection reports, thinks through the fields still out there. They give their best estimate. This dynamic is so familiar it stops feeling like a problem, but it is.

Seed inventory behaves differently to most products because at any given moment you are dealing with product at three very different stages: seed still in the field, raw seed waiting to go through processing, and bagged seed ready to dispatch. Each stage is measured differently, from field estimates to processed volume, to packaged seeds, which makes it difficult to maintain a single reliable view.

Every time a crop inspector visits, the yield forecast shifts. What you bring in during harvest isn’t what comes out the other side of processing. Then come lab results, and germination rates, purity, moisture content and disease pressure only become clear after multiple rounds of testing. At lot level, physical stock may still be pending release, approved for sale, downgraded, held for retest, or restricted to certain markets or uses. It’s not always commercially usable seed that you end up with, and by the time you know that your sales team has likely already been making commitments based on what you thought you had.

In the industry, we talk about whether you’re long or short on a variety. Getting those wrong hurts in both directions. Oversell, and you are going back to a customer to tell them the seed is not there. That customer may not call you first next season. Undersell, and you have left margin on the table that a competitor was happy to pick up. At the same time, teams are allocating seed to customer orders, often well ahead of delivery. That means it’s not just about what exists, but what is already committed, and what remains truly available.  

This is a familiar problem to most people in the industry, but few have a reliable way to manage it. With the right systems in place, you can bring physical stock, field estimates, outstanding sales and allocated lots into a single view, with quantities shown in the units each team relies on and converted instantly when the picture needs to change. Not a spreadsheet from yesterday, but a live picture the whole business can work from.

The stakes extend beyond operations. The most competitive seed companies are not just managing cost, they are building trust. Customers return to suppliers who consistently deliver what they commit to. That starts with having a clear, current view of what is truly available to sell. 

The goal is not perfect certainty, but giving teams a current, shared view they can make decisions from confidently.

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