From Seed Innovation to Grower ROI: Closing the On-Farm Gap

Why do some agricultural technologies deliver exceptional results in trials, yet fail to generate the same impact on the farm?

As agricultural technologies become more advanced, the gap between scientific potential and on-farm performance has become an increasingly important challenge for the seed sector.

In this Seed World Insight interview, Emilhano Lima, Global Head of Seedcare and Biologicals at Syngenta, discusses what it takes to close that gap. Using TYMIRIUM (the technology behind VICTRATO) as an example, he explains why successful innovation depends on more than product development alone.

The Infrastructure Behind Seed Technology Success

Most growers see the product. Few see the work that happens before a technology reaches the market.

Lima discusses Syngenta’s global network of more than 20 Seedcare & Biologicals Institutes, where more than 100 specialists help optimize seed treatment recipes, validate performance, train users, and support implementation across diverse production environments. The goal extends beyond launching new technologies to helping growers realize more of each technology’s value in the field.

Why Grower Experience Still Shapes Innovation

The interview also challenges a common assumption about agricultural innovation: that breakthroughs move in a straight line from the lab to the farm. According to Lima, growers play an important role long before commercial launch. Through field trials, demonstrations, and collaboration, companies gain insights that help refine recommendations and improve how technologies perform under real-world conditions.

What separates technologies that generate excitement from those that earn long-term trust in the field? Watch the full interview as Lima discusses grower education, co-creation, field validation, and the often-overlooked work required to turn scientific innovation into measurable on-farm results.

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