Seed World

Cereals Canada Welcomes Warburtons as a Member

Cereals Canada is pleased to welcome Warburtons as a new member._x000D_
Cam Dahl, President of Cereals Canada stated, “it is critical that Cereals Canada have a strong link to the needs of end use customers.  Warburtons is a significant and long standing customer of Canadian farmers and we welcome the opportunity to expand that relationship going forward.  The addition of Warburtons will add significantly to linking Canadian agriculture to consumers around the world._x000D_
“Warburtons is pleased to be able to participate in developing industry wide solutions to the challenges of today’s marketplace,” said Adam Dyck, Program Manager at Warburtons. Cereals Canada provides a forum for industry leadership and consensus in the key areas of research, grain safety and growing consumer demands on issues like sustainability and nutrition.”_x000D_
“The Cereals sector in Canada is in a period of transition that presents the industry with a unique opportunity to create an environment that will allow our country to realize its full potential in international and domestic markets.  Cereals Canada’s mandate is to seek out opportunities for the entire value chain and fill gaps in industry leadership, market development and support as well as innovation strategy,” concluded Dahl.