Marc Zienkiewicz gives you the latest news highlights to help you keep informed on how the coronavirus pandemic is affecting the seed industry. Episode 4 features interviews with Krista Erickson of the Commercial Seed Analysts Association of Canada, Doug Miller of the Canadian Seed Growers’ Association, Roy Van Wyk of the Canadian Seed Institute, and Claudio Feulner of the Canadian Seed Trade Association. We talk about how technology is aiding them all to ensure their associations can continue operating despite challenges posed by the pandemic.