Join Seed World Canada for a dynamic webinar exploring how strategic partnerships are reshaping the sector. As global trade patterns shift and new opportunities emerge, Canadian seed retailers and stakeholders need to understand the evolving landscape of collaboration across agri-food and cereals.
This exclusive session will spotlight how recent trade missions and innovative partnerships are opening doors for Canadian crops on the global stage—while also transforming the way our industry drives growth, resilience, and value from field to shelf.
Whether you’re a seed retailer, agribusiness professional, breeder, or policy leader, this webinar will equip you with actionable insights and real-world examples of partnership models that are already making waves across the agri-food chain.
What You’ll Learn:
- How new partnerships are shaping the future
- The role of trade missions in promoting Canadian cereal innovation abroad
- Real-world examples of collaborative success an agri-food and beyond
- What you need to know about the evolving agri-food trade landscape
Guests are:
- Leif Carlson — Director, Market Intelligence and Trade Policy Cereals Canada
- Lauren Comin — Policy Director, Seeds Canada
- Jeff Reid — General Manager, SeCan
- Michael Harvey — Executive Director, Canadian Agri-Food Trade Alliance
- Kody Blois — Former Canadian Ag Minister
