Seeds Canada is positioning itself for a future defined by transformation, appointing longtime industry leader Dan Wright as its next chief executive officer, it was announced on LinkedIn. He joins the organization on Jan. 19, 2026, following an extensive national search.
“Dan is a high-integrity, visionary executive with more than 30 years of leadership experience across the Canadian seed sector and the broader North American agriculture industry,” says President Brent Collins.
Wright’s résumé reads like a roadmap of modern ag innovation. His career spans senior roles at Monsanto and Bayer, most recently serving as head, North American Enogen and Canada Seed at Syngenta. He also brings deep association experience from seven years on the Canadian Seed Trade Association board, including a term as president from 2017 to 2018.
But pedigree isn’t what his new colleagues highlight first. Collins says what sets Wright apart is “his authenticity, sector passion, and commitment to meaningful, member-focused work.” With leadership experience in both global corporations and family-owned seed businesses, Wright is seen as uniquely suited to bridge perspectives and unite an industry navigating rapid change.
“It is an honour to join Seeds Canada as CEO,” says Wright. “Having witnessed the incredible value of industry associations throughout my life, I am excited by the opportunity Seeds Canada and its members and clients have to continue to deliver value through innovation to Canadian farmers, ensuring they remain competitive globally.”
Wright will work alongside outgoing CEO Barry Senft through January to ensure a seamless handoff.
