At the ISF World Seed Congress 2023 in Cape Town, South Africa, Marcel Bruins, Editorial Director of European Seed, sits down with François-Xavier Larrouy, Export Markets & Licensing Leader at Lidea. His company is active in West Africa, and he explains why they have chosen this part of Africa, and what his company is bringing to the African farmers. The African climate and soil are of course entirely different from Europe, and François-Xavier Larrouy explains how they create the genetics that are suited for this completely different environment.
