Swedish Seed Trade Association Secretary General Malin Nilsson discusses collaboration, innovation and her priorities for the country’s seed industry.
Sweden’s seed sector may be relatively small, but its high use of certified seed, constructive regulatory relationships and openness to innovation offer valuable lessons for the wider European seed industry.
Malin Nilsson, the new Secretary General of the Swedish Seed Trade Association (SVUF), brings nearly 25 years of commercial seed industry experience to her role.
In an interview with Seed World Europe, she discusses her transition from business to association leadership, the distinctive strengths of Sweden’s seed market and the challenges ahead.
Collaboration and Innovation
From relationships between seed companies and regulatory authorities to access to domestic and international breeding innovation, Nilsson highlights what makes Sweden’s approach distinctive.
She also discusses the country’s willingness to embrace new technologies and why improving royalty collection on farm-saved seed is among her priorities.
As Europe’s seed industry navigates regulatory changes and growing demands for innovation, Sweden’s experience offers insights into how cooperation can help strengthen the sector.
Watch the full interview with Malin Nilsson to discover what Sweden is doing well, her priorities for SVUF and what the rest of Europe can learn.
