Seed World

Bill Busby Joins XiteBio Technologies

Bill Busby serves as XiteBio's newest sales manager focusing on inoculants and biologicals.
Bill Busby serves as XiteBio’s newest sales manager focusing on inoculants and biologicals.

XiteBio appoints Bill Busby as its new sales manager, effective June 6, 2017. Busby will take on a leadership role in promoting sales and marketing efforts of XiteBio with special emphasis on markets in the United States, eastern Canada and Manitoba.

“Bill brings huge experience and broad spectrum knowledge of the agriculture industry that would be an asset to XiteBio’s sales team” says Manas Banerjee, XiteBio president and CEO.

Busby has a bachelor’s in agronomy and more than 20 years of sales, marketing and leadership experience through various senior sales and management capacity with progressive multi-unit- agricultural organizations. His extensive history of success involved companies such as Decisive Farming, Crop Production Services (CPS), Viterra, United Grain Growers and Agricore United.

“Bill has a natural understanding of the ag-input market that he will be able to use to serve our customers and to help them make informed decisions” adds Bob Reekie, business and product manager at XiteBio.

Busby will be based out of XiteBio’s head office in Winnipeg, Manitoba.