Seed World

PRO Resources to Increase Seed Sales In 2020

As spring approaches all agricultural eyes are on the planting season. Seed companies are busy selling seed to their customers. Farmers and growers are looking at commodity markets and trying to figure out what they want to grow. Then they will purchase the seeds they need.

This week, Seed World PRO is focusing on Planting Season 2020. We have a special two-part unit. First, Michelle Klieger of Stratagerm Consulting and Shay Foulk of Ag View Solutions talk about better communication between seed companies and growers. Shay Foulk is an agricultural consultant, responsible for seed sales at Monier Seed and Service, and an ag communicator. He shares tips on better communication to improve sales.

Second, Michelle Klieger, agricultural economist and author of The Demise of Free Trade, wrote a white paper for Seed World PRO estimating 2020 soybean planted acres. U.S. soybean acres peaked in 2018 at 87 million acres before declining by 15% in 2019. Michelle highlights the devasting pig disease in Asia, the U.S.-China Trade war, and the novel coronavirus 2019 as factors pushing demand for U.S. soybeans down. Plus, government programs like the Market Facilitation Program that are encouraging farmers to keep planting soybeans. The end result, a lot of uncertainty for the 2020 season.

Watch The Interview

Read The Paper