At the International Seed Federation’s World Seed Congress in Cape Town, South Africa, Germain’s Jean-Paul Geelhoed, head of commercial Europe, and Kevin Walsh, head of commercial, North America, talk more about the importance of R&D programs. Without R&D programs, there would be a limited amount of innovation coming out of the sector. “Why’s R&D important? They’re continuing to grow the future as we grow the base,” says Walsh. “The chemistry world is changing every day.” As trends change in the world of chemistry — as an example, the popularity and success of biological treatments — keeping up-to-date on goings on, especially in the R&D world, will help the sector win in the future. Make sure to listen to the full From the Floor above.
