This corn gene was dismissed. Shelved. Ignored. Now it’s changing the game.
In 2010, a newly patented gene had sweet corn breeders buzzing. It promised a step-change for flavor and performance. But as the seasons rolled on, hope turned to disappointment—and most of the industry walked away.
Except one company didn’t.
What happened next is a lesson in patience, grit and knowing when not to walk away.
In this video, George Crookham, a fourth-generation seedsman, shares the wild true story of a gene the industry wrote off, and the quiet revolution it sparked 15 years later. From disappointment to delicious, this is the kind of story we don’t hear often enough in ag: one that spans decades, and ends with a better bite of corn.
Watch now to find out what made all the difference — and why this “failed” gene might just reshape the future of sweet corn.
