What’s said from the stage at an industry conference matters but, just as often, the real story shows up between sessions.
At #IPSA2026, those conversations reflect an industry thinking seriously about growth, innovation, and the role independent seed companies play in a changing marketplace. This year’s conference theme, Shift, is showing up in how attendees talk about their businesses, their customers, and where they see opportunity ahead.
That perspective is reinforced by who is in the room. IPSA 2026 has drawn a noticeable number of first-time attendees alongside long-time members. The mix points to growing interest in the association and in the independent seed sector more broadly, as companies look for clarity and connection in a more complex market.
A consistent thread in those discussions is the value of coming together as independents. Companies may compete in the marketplace, but IPSA continues to provide a space where ideas are shared, challenges are discussed openly, and members learn from one another. That combination of competition and collaboration remains central to the association and to the resilience of independent seed companies.
In the video above, IPSA COO Cat Frans shares what she is seeing and hearing across the conference floor, offering perspective on the conversations shaping IPSA 2026 and the year ahead. For anyone looking for a timely update on how independent seed companies are thinking right now, the discussion provides useful insight.
