“Shift” is easy to put on a conference banner. It is harder to turn it into something people can actually use.
At #IPSA2026, the word carried weight because it showed up repeatedly in how leadership talked about priorities, expectations, and decision making for independent seed companies. In the video above, IPSA CEO Todd Martin explains what the theme looks like when it moves beyond the stage and into the realities members are dealing with right now, and the three biggest takeaways he hopes every company carries home from #IPSA2026.
For Martin, shift is about focus: helping independent seed companies operate with more clarity while they are under pressure. His perspective brings structure to the questions many members are asking: where to put energy, what to sharpen, and how to stay effective without overcomplicating the business.
Whether you made it to Indianapolis or not, check out the video above for three takeaways you won’t want to miss.
