Friday, October 31, 2014

Giant Views of the Industry

United Soybean Board

John Becherer, CEO of United Soybean Board

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End-users' Expectations

“Faster and better.”
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Future Initiatives

“We are really trying to decommoditize soybeans.”
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Investments in Trait Research

“We're mapping the entire genome for soybeans with the department of energy.”
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Role for Biofuels

“The role will depend on consumers' attitudes.”
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Serving Farmers' Needs

“We have compositional enhancements that will continue to come to the marketplace.”
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The Future of Soybeans

“The opportunity to enhance the food side is really tremendous.”
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