What’s the future of seeds — and how can quality seed fight global hunger?
Join Marcel Bruins, Editorial Director of Seed World Europe, as he interviews Arthur Santosh Attavar, current president of the International Seed Federation, in a powerful discussion on global seed leadership.
From expanding into Africa to ensuring quality seed reaches smallholder farmers, Attavar shares strategic insights on combating hunger and driving growth in Asia and Africa. The conversation also dives into the evolution of Indo‑American Hybrid Seeds, the importance of youth engagement, and how international partnerships are shaping the future. Tune in for a compelling call-to-action for the next generation and actionable ideas to advance seed systems worldwide.


