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Canada is on the brink. … On the brink of extraordinary innovation. … On the brink of losing capacity we spent decades building. … On the brink of decisions that will shape our agricultural future for decades. The question isn’t whether the future of Canadian agriculture is changing. The question is: what direction will we choose? Because there’s no story more important than how Canadian farmers can keep feeding this country, Seed World is setting out across Canada to meet the people shaping our plant breeding system, from researchers and breeders to farmers, seed companies, and policymakers. Each week, we’ll bring you a new video story exploring the science, the partnerships, and the long-term investment that make Canadian crop innovation possible. Episode 1 begins where every harvest begins: with the seed. Plant breeding rarely makes headlines, but every crop that survives drought, disease, and Canada’s challenging climate starts years earlier with plant breeders working behind the scenes. Their work can take a decade or more. Today, the system that supports that work is facing growing pressure. Across Canada, research capacity is shrinking even as the need for innovation grows. Canada has the talent and ingenuity to lead. What matters now is whether we are willing to sustain the systems that make that success possible. Watch Episode 1: Everything Starts With the Seed. And join us as we explore what’s at stake for the future of Canadian agriculture. #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
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SPEAKERS: Marc Zienkiewicz Editor, Alberta Seed Guide Doug Miller Executive Director, Canadian Seed Growers' Association Kenny Piecharka Country Manager, KWS Seeds Canada #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOFVOYlBYQjBac1BvSDZMd1I2VmJRUy42ODgwQ0RBNTY1OTRERDQy
SPEAKERS: Marc Zienkiewicz Editor, Alberta Seed Guide Doug Miller Executive Director, Canadian Seed Growers' Association Kenny Piecharka Country Manager, KWS Seeds Canada #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOFVOYlBYQjBac1BvSDZMd1I2VmJRUy4wMkM3QkFEQzQ4QTU0MTNB
#seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
YouTube Video UEx5LUpRNkFVTVNjOFVOYlBYQjBac1BvSDZMd1I2VmJRUy44RDBENkUzRTI5QTNGMTI4
#seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup
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SeCan’s Western Canadian team works with an impressive range of home-grown seed varieties each season — and for 2026, several of their newest options are already earning enthusiastic praise. Discover what makes these made-in-Canada varieties standouts, and how SeCan continues to lead and innovate across the Canadian seed industry heading into the new planting season. In one of our last Seed World Canada webinars of 2025, join SeCan experts as they unveil the Canadian genetics gaining attention — and the reasons they’re making waves. Please note this webinar is specific to Western Canada in its subject matter.
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As we heard on our webinar this week sponsored by Tidal Grow, planting season is one of the most stressful times of the year. We fight the weather, manage breakdowns, and push to cover every acre in a tight window. Before harvest takes over, it’s worth pausing to reflect: -How quickly did seedlings emerge? -Was emergence uniform across the field? -Did seedlings show signs of strong plant vigor? -Did soil temperatures play a role? -Was last year’s residue a challenge? Our recent webinar tackled these questions head-on — with insights into how even small adjustments to your seed enhancement program can pay off with stronger stands and higher yield potential next year. Watch the Recording Now!
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Launching Sept. 15, Seed World 360 brings you closer than ever to the ideas and people driving our sector forward. From research plots and labs to the decision-making tables that shape tomorrow’s food supply, this immersive platform takes you behind the scenes. Explore in-depth interviews, insider perspectives, and stories captured in every angle. Seed World 360 isn’t just something to watch — it’s a new way to connect with the industry. #seedworld360 #seed #seeds #seeding #seedworld #agriculture #seedtesting #agriculturetechnology #agricultureeducation #agricultureproduct #seedindustry #seedsector #farming #agribusiness 📌 Don’t forget to like, comment, and subscribe for more insights on the latest in the seed industry!   📌   📌 About Seed World Group (SWG): Seed World Group is a handpicked team of strategists, storytellers and marketers. We’ve been serving the seed industry since 1991 and today have staff spread across North America Europe, LATAM and beyond. With our two divisions — Seed World CREATE and Seed World Media – we are able to deliver highly focused consulting, strategic solutions, digital tools and content shared via a suite of global seed sector media channels. Our goal is to connect people to people across the seed sector, locally, regionally and globally. Interested in learning more? Visit www.seedworldgroup.com. ▬ Website & Social Media ▬▬▬▬▬ ► Website: https://seedworldgroup.com/ ► LinkedIn: https://www.linkedin.com/company/seedworldgroup ► Twitter: https://twitter.com/seedworldgroup ► Facebook: https://www.facebook.com/SeedWorldGroup Music track: There Be Dragons by Pufino Source: https://freetouse.com/music Free To Use Music for Videos
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Music track: Island by Luke Bergs Source: https://freetouse.com/music No Copyright Music for Video (Free)
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In a world of PowerPoint overload, Rex Bernardo stands out. No bullet points. No charts. No jargon. Just stories and photographs. At this year’s National Association for Plant Breeding conference on the Big Island of Hawaii, he stood before a room of peers — all experts in the science of seeds — and did something radical: he showed them images. He told them stories. And he asked them to remember not what they saw, but how they felt. Bernardo, recipient of the 2025 Lifetime Achievement Award, has spent his career searching for the genetic treasures tucked inside what plant breeders call exotic germplasm — ancient, often wild genetic lines that hold secrets to resilience, taste, and traits we've forgotten to value. But Bernardo didn’t always think this way. “I worked in private industry for nearly a decade,” he recalls. “I remember one breeder saying, ‘We’re making new hybrids, but they’re basically the same genetics.’ That stuck with me. Where is the new diversity going to come from?” For Bernardo, part of the answer lies in the world’s gene banks — vast vaults of seed samples collected from every corner of the globe. Yet, he says, many of these vaults have quietly become “seed morgues.” “Something goes in, but it never comes out,” he explains. “We need to start treating these collections like living investments, not museums of dead potential.” That potential — and the barriers to unlocking it — are deeply personal for Bernardo. He’s wrestled with international policies that prevent access to valuable lines (like North Korean corn) and with the slow, painstaking science of transferring useful traits from wild relatives into elite lines that farmers can actually grow. Sometimes it works. Sometimes it doesn’t. But he’s convinced that success starts not in the lab, but in the way we communicate. “The fact sheet model isn’t cutting it anymore,” he says. “We hand out a paper about a new variety and think that’s enough. But stories? Plants you can see and touch? That’s what stays with people.” Bernardo practices what he preaches. At the University of Minnesota, he helped launch a student-led breeding program that’s working to adapt leafy African vegetables for the Twin Cities’ African diaspora. The goal? Culturally relevant crops that mature in Minnesota’s shorter growing season — and can be regrown year after year. “That’s real impact,” he says. “Helping people grow food that’s meaningful to them, not just what's commercially viable.” He’s also brewed plant breeding into something more relatable — literally. Coffee and beer have become unexpected tools in his mission to make science accessible. His undergraduate course on coffee, for instance, connects the dots between genetics, geography, and culture. “Everyone drinks coffee,” he says. “It’s a conversation starter. It’s a gateway into plant science.” Music track: Island by Luke Bergs Source: https://freetouse.com/music No Copyright Music for Video (Free)
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