How is it possible that we can know seemingly every detail about the journey from warehouse to customer of a $20 Amazon package – a phone charger or a pair of socks – yet almost nothing about the movement, handling, or condition of highly valuable seed through transit and storage?
Every year, billions of dollars in seed moves across North America with almost zero visibility once it leaves the shipper. No temperature logs. No handling trail. No real-time status. So, we set out to understand why the most valuable input on the farm still travels blind and, more importantly, the solution to the visibility problem. All roads led to one name: Matt Dannenfeldt, CEO of SeedBox Solution.
If you’ve ever wondered what really happens to seed between the plant and the planter, why that blind spot has lasted this long, and how we can finally access real-time, comprehensive transport, handling and storage data, check out the video above. This is a conversation you don’t want to miss.
