Plant breeders have more powerful tools at their fingertips than ever before. AI, genomic data and advanced technologies are opening new possibilities for breeding programs. But there’s a catch: someone has to keep up with it all. For breeders already working under tight timelines and competitive pressure, that can mean spending valuable time managing technology instead of doing what they do best.
The stakes are high: selecting the wrong plant can cost a breeding cycle, but discarding the right one could mean losing valuable genetics altogether.
For smaller and midsized seed companies, the challenge is particularly difficult. How do they take advantage of increasingly sophisticated breeding technologies without the time, resources or in-house expertise to manage them all?
In this Seed World interview, Gene-G’s co-founder and CEO, Dagan Mor, discusses the growing demands on plant breeders and the role specialized technology partners can play in helping companies turn complex genetic data into useful breeding decisions.
Watch the conversation for a closer look at how breeding programs are managing the demands of new technology, and whether breeders can spend less time keeping up with the tools and more time putting them to work.
