SeCan’s nearly 600 member companies represent an estimated $1.7 billion in infrastructure investment. Industry leaders explain why that network could become increasingly important to Canadian plant breeding.
Canadian agriculture has changed dramatically over the past 50 years, and so has the business of bringing new crop varieties to farmers. But as public plant breeding faces new pressures, private investment grows and farmers demand more from their genetics, what will the next 50 years look like?
In this special Seed World Canada Retail Strategy Webinar, we celebrate SeCan’s 50th anniversary by looking beyond its history to explore the future of Canadian seed retail, plant breeding and variety commercialization.
Join Seed World Canada Senior Editor Marc Zienkiewicz and five industry experts as they discuss how independent seed businesses are adapting to a changing marketplace, the importance of partnerships between breeders and retailers, and what it will take to keep innovative crop genetics flowing into Canadian farmers’ fields.
Our panelists:
- Jeff Reid — General Manager, SeCan
- Barry Reisner — Saskatchewan seedsman and longtime SeCan member
- Craig Riddell — Riddell Seed, Manitoba
- Milad Eskandari — Soybean Breeder, University of Guelph
- Todd Hyra — Western Business Manager, SeCan
In this webinar, you’ll learn:
- How SeCan evolved from a variety distribution organization into a major supporter of Canadian plant breeding research.
- Why independent seed retailers remain essential in an increasingly complex genetics marketplace.
- What SeCan’s network of nearly 600 member companies and $1.7 billion in seed industry infrastructure means for the future.
- How rising costs, changing farm sizes and new technologies are reshaping seed businesses.
- Why getting farmers to adopt new varieties requires more than better yield and performance data.
- How public-private partnerships could influence the future of crop variety development in Canada.
- What Canadian seed retail might look like in 2076.
From the first crosses in a breeding program to the relationships between seed retailers and their customers, this discussion examines the entire system that makes new crop varieties available to farmers.
Sponsored by SeCan.
