Seed World

CSTA Launches Better Seed, Better Life Program

The Canadian Seed Trade Association is pleased to celebrate Canada’s first national Agriculture Day with the launch of its Better Seed, Better Life program._x000D_
Seed is the start of it all, the entire agriculture and agri-food value chain.  CSTA’s more than 130 members work in over 50 different crop kinds and are proud to be vital contributors to Canada’s economy and to the health and well-being of Canadian consumers.  Through Better Seed, Better Life, CSTA will engage in dialogue with Canadians on the role of seed as the foundation for the food and drink we enjoy, the clothes we wear and the fuel in our cars.  CSTA’s Better Seed, Better Life program is based on materials created by the American Seed Trade Association and is a collaborative effort of CSTA and ASTA._x000D_
CSTA’s Better Seed, Better Life program starts today with the launch of the fact sheet, “The A to Z of Garden Seeds”. This is the first of a series of fact sheets to be released over the next months, connecting the seeds produced by CSTA members and the crops grown from those seeds to the products used in everyday life.  The fact sheets are available at  Profiles of CSTA members and a video will be added over the year to complement the fact sheets._x000D_
“CSTA congratulates Agriculture More Than Ever for bringing the sector together on this first national Agriculture Day.  CSTA members believe that the conversations started today must continue all year, and that is why we have launched Better Seed, Better Life,” said Brent Derkatch, CSTA President. “Seed is a compact package that carries the innovation that the world’s farmers will need to feed, fuel and clothe a population that is forecast to reach over 9 billion in 35 years. CSTA members look forward to having important conversations with Canadians over the next year – and beyond – on how it all starts with a seed.”