Seed World

XiteBio Technologies Welcomes Bill Busby to its Sales Team

XiteBio adds Bill Busby as their new sales manager, effective June 6, 2017. He will be based out of their head office in Winnipeg, Man.

Bill has a B.Sc. in agronomy and has over 20 years of sales, marketing and leadership experiences through various senior sales & management capacity with progressive multi-unit-agricultural organizations. His extensive history of success involved companies like Decisive Farming, Crop Production Services (CPS), Viterra, United Grain Growers and Agricore United.

Bill’s wide-range of experience demonstrates his commitment within the agriculture industry, according to the company. Having been involved in all levels of agriculture sales and services, he has established a familiarity with the market and is eager to share that knowledge to everyone he is working with. Bill will be taking on a leadership role in promoting sales and marketing efforts of XiteBio with special emphasis on the US, Eastern Canada and Manitoba markets.

“Bill brings huge experience and broad spectrum knowledge of the agriculture industry that would be an asset to XiteBio’s sales team,” says Dr. Manas Banerjee, president & CEO of XiteBio. “Bill has a natural understanding of the ag-input market that he will be able to use to serve our customers and to help them make informed decisions,” added Bob Reekie, business & product manager at XiteBio.