Seed World

SeedMaster Welcomes New CEO

Norbert Beaujot, president of SeedMaster Manufacturing, welcomed a new CEO, Don Henry, to join SeedMaster in their continuous pursuit in building the most precise and reliable seeding technology in the industry.

“Don’s extensive industry experience along with his farming background made him a perfect fit for this position,” said Norbert Beaujot, president of SeedMaster Manufacturing. “We’ve seen a lot of change over the past few months with Raven’s acquisition of Dot Technology Corp, and we’re excited to welcome Don to help us reset the stage with a renewed focus on our SeedMaster products. His dedication to making farmers more efficient and profitable, along with his passion for seeding technology, stood out to us in a big way — and as we look ahead I’m confident that his skillset will help set us apart and lead us into a promising future.”

Don brings with him 27 years of experience as well as a commendable set of values that the company says will assist in taking SeedMaster to the next level. He graduated from the University of Regina with a degree in business administration majoring in accounting and has worked for a variety of well-known agricultural companies, including South Country Equipment, Morris Industries, Brandt Agricultural Products, and Flexi-Coil.

“I am looking forward to being a part of the next chapter in SeedMaster’s history,” said Henry. “My goal is to work to establish stronger dealer relationships and expand SeedMaster’s market share.”