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Strengthening Canada’s Variety Development Pipeline Through Private-Sector Innovation 

President and Senior Seed Analyst,
20/20 Seed Labs

Sarah Foster is a registered seed technologist, senior seed analyst and president of 20/20 Seed Labs — a company she started in 1989 that provides testing services for all crop kinds, including extensive quality and seed health analysis, molecular testing and accredited crop inspection. Involved in the seed industry since the late 1970s, Foster studied and qualified as an accredited seed analyst at the National Institute of Agricultural Botany in Cambridge, England. Her work experience includes seven years with Sharps Seed International (Advanta) in the United Kingdom, and five years with the United Grain Growers in Edmonton after immigrating to Canada in 1984.

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The variety‑breeding landscape in Canada is undergoing a profound transformation. For decades, public research programs have formed the backbone of crop improvement efforts across the country. Today, many of these programs are slowly winding down, leaving a growing gap in the innovation pipeline. As traditional public funding declines, private breeding programs and farmer‑driven initiatives are stepping forward to sustain — and accelerate — the development of new crop varieties. 

Forward‑thinking farmers have already recognized this shift. In his recent article “Farmers, This is a Farm Disaster,” Greg Stamps of Stamps Seeds highlighted an essential truth: “everyone must pay into the breeding system to drive innovation.” His message reflects the new reality facing Canadian agriculture — one where collaboration, investment, and shared responsibility are crucial to ensuring long‑term crop competitiveness. 

At 20/20 Seed Labs Inc., we see this changing environment not as a challenge, but as an opportunity. With our long history of supporting variety development through high-quality testing and data generation, we are strategically positioned to expand our role in Canada’s evolving breeding ecosystem. Our ongoing investments in advanced laboratory technologies allow us to deliver rapid, precise data that feeds directly into breeding pipelines, supporting faster decision‑making and more efficient selection cycles. 

But our commitment does not stop at the lab bench. One of the most powerful ways we believe we can contribute to the future of Canadian crop genetics is by expanding access to small-plot research programs. These programs allow breeders, farmers, and seed companies to leverage a fully integrated system encompassing laboratory analysis, greenhouse evaluation, and field‑scale trials. By connecting these environments into a seamless data pipeline, we can dramatically increase the speed of innovation while ensuring that the resulting data is accurate, consistent, and actionable. 

To support this vision, 20/20 Seed Labs Inc. has launched a prairie‑wide collaboration with Haplotech Inc., combining our laboratory expertise with Haplotech’s leading field‑research capabilities. This partnership delivers comprehensive small‑plot research services across multiple locations, offering the industry access to: 

  • Multi‑location yield trials 
  • Efficacy trials 
  • Trait stewardship trials 

These services help ensure that new varieties and technologies are thoroughly evaluated under diverse prairie conditions — a critical step in breeding resilient, high‑performing crops for Canadian farmers. 

As Canada’s variety development system continues to evolve, one thing is clear: innovation will depend on shared commitment, shared investment, and shared vision. At 20/20 Seed Labs Inc., we are proud to contribute to this future by strengthening the private‑sector resources that keep Canada’s breeding programs innovative, competitive, and farmer‑focused, and we are here to help.  

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