The seed industry has steadily added new stewardship agreements, variety use agreements, royalties, and compliance programs over the past two decades. While each system was built to solve a specific challenge, the result has been a patchwork of separate platforms, duplicate data entry, and increasing frustration for retailers, seed growers, and farmers.
In this webinar, we explore what a unified transaction platform could look like—and why the conversation is gaining momentum. Drawing on years of experience administering programs such as the Midge Tolerant Wheat Stewardship Agreement and Variety Use Agreements, we discuss how the industry can move from disconnected systems toward a single, trusted digital experience.
Topics include:
- Why today’s administrative processes have become fragmented
- The hidden costs of managing multiple platforms and duplicate data
- Lessons the seed sector can learn from industries like travel and e-commerce
- Building trust around shared data, privacy, and governance
- How a unified platform could improve accuracy, efficiency, and customer experience
- What success could look like for retailers, farmers, seed companies, and breeders over the next decade
Whether you’re a retailer, seed grower, breeder, or industry leader, this session will explore how simplifying administration could free up time, reduce frustration, and create a stronger, more connected seed value chain.
