b'the local, national, region-specific content youre used to, all conveniently findable under a region-specific tab.Our main focus is YOU!In addition, the website will feature each of our otherBy: Aimee Nielson, editor, Seed World U.S.regions content under their own regional tabs, making Seed World the one stop source for all seed informa- At our core, weve always had one main focussharing tion. Even better, the new website will provide morethe incredible stories that shape the seed industry. We in-depth multi-regional content too. We cant wait tobelieve that by doing this effectively, were not just show you!sharing information; were building connections that drive Ive led Seed World for nearly 20 years and amrelationships and power businesses. Its a way for us to feeling a whole range of emotions as we embark ondirectly influence the success of individual seed companies and, collectively, the entire seed industry. these big changes. Excitement, certainly. A bittersweet pang to be stepping away from the European SeedWith heartfelt gratitude, thank you for entrusting us with and Germination brands that have served the industryyour stories, relying on us for information, and partnering so well, though their legacy will continue in their newwith us throughout this industry. We genuinely feel the responsibility that comes with this trust, and were dedicated form. Pride in seeing our brand grow even more fullyto providing you with everything you need today, tomorrow, into serving as the globally recognized source for seedand as we continue to grow together within the seed information and the hub of an ever larger and moreindustrys exciting future. inter-connected seed industry network.Speaking of growth, ours is the biggest global market for My very biggest feeling as weve worked throughseed. Not only that, but its also the largest seed exporter on this strategic process and now as we embark on thesethe planet. According to ASTA, in 2020, U.S. seed exports changes, however, is gratitude. I feel incredibly luckyreached $1.62 billion. to be part of a powerful team that continues to driveWere proud to be a part of this thriving industry, and we us forward through content, innovation and creativity,cant wait to see where our collective journey takes us. all with an eye on best meeting the complex, diverse and changing needs of the seed industry. This team, from our editorial experts to our business development managers, is second-to-none across the industry and beyond. It is their expertise, knowledge and commit-ment that sets us apart. I also feel incredibly lucky to have the partners and colleagues that I do across this great industry. At Seed World Group, we are honoured to play a supporting role in the incredibly passionate, forward-thinking, and important seed industry.SWDECEMBER 2023SEEDWORLD.COM /9'