b"CONTENT FROM ASTAIntroducing ASTAs Field Crop Seed Convention in OrlandoTHE NORTH AMERICANseed industrys biggest event ofGeneral Session: 2023 Agricultural Economy Report & the year and the American Seed Trade Association (ASTA)sMajors Panel Discussionheadline conference is running December 5 to 8, 2023. The FieldWednesday, December 6:8:30 AM - 10:45 AMCrop Seed Convention, formerly called the CSS (Corn, Sorghum(All General Sessions will take place adjacent to the Seed and Soybean) and Seed Expo, will bring together 2000 peopleExpos new Large Equipment Area)from over 35 countries for four days of networking, learning andASTA's most popular speaker, Dan inspiration. The name change is not the only big shift this year:Basse of AgResource, returns with after 46 years at the Hyatt Regency in Chicago, the Conferencehis annual update on the global is making a move to a larger venue in sunny Orlando, Florida.agricultural market, following up on his predictions from 2022 to help to Stay up to date, whether at the Convention or from afar shed light on what global markets Whether you attend ASTAs Field Crop Seed Convention or wishhave in store for you and your busi-you were there, Seed World will keep you in the loop each dayness in the year ahead. Following of the convention. On ASTAs behalf, Seed World U.S. will sendhis economic forecast, Basse will out a daily preview e-newsletter each morning from Tuesdayserve as moderator of a discussion to Friday, December 5-8. Each evening of the conference, Seedbetween four leaders from the seed World U.S. will also send out a daily recap newsletter featur- industrys largest major players. ing the main events and key takeaways of the day. For anyone who's not already on Seed World U.S.s e-newsletter list, visitSpeakers include: www.seedworld.com and click on the newsletter subscribe button. These newsletters offer the best value in the seed busi-ness: theyre jam-packed with seed business specific informa-tion, andas always - entirely free. What's big in terms of programming?JacquelineEric Boeck - Tom SchulerTim Glenn - A lot of things that people loved about the event in ChicagoApplegateSyngenta - BASF Corteva will be carried forward, but were also excited about new things- Bayer Agrisciencewere bringing this year. Our biggest must-not-miss sessions include: 62/ SEEDWORLD.COMDECEMBER 2023"