b'ADVERTORIALPutting Heads Up Seed Treatment to the TestW ithin close proximity to the Great Lakes, National Forests and Americas best cheese and dairy producers, Northern Wisconsin is a wonderful place to live and farm.For Short Lane Ag - which operates three Ag Retail locations in Clark, Manitowoc, and Trempealeau counties - the cool climate, short growing season, high humidity, and heavy, highly fertile soils bring along another concern when working with soybean growers: the high likelihood of losing yield to Sclerotinia White Mold. Figure 2 Early die down caused by soybean white mold and SDS Dutcheshen, who had already been working with Oehmichen for several years, explains The idea was to test Heads Up in more than just a replicated small plot situation.Working with Short Lane Ag Supply, I knew the challenges their customers face and that Matt would be a perfect partner to conduct a broad acre, real world situation test with a local grower. The idea was to put Heads Up to the test in an area where White Mold had a strong likelihood of showing up, but also to help Oehmichen collect relatable, localized data on our product which would be relevant to the customers he serves.The set upConducted in replicated strip plots, Matt contacted a Clark County grower who had a 38-acre parcel of land which met all the criteria. The grower would be planting soybeans Figure 1 Sclerotinia white mold in soybeans and had a field with a par-ticularly lousy history of White Understanding the need for better white mold managementMold, which meant a high like-options, Colin Dutcheshen, President of Heads Up Plant Protec- lihood of the disease redevel-tants Inc., approached Matt Oehmichen, Owner of Short Lane Agoping.Sclerotinia White Mold, Supply LLC., with a proposal: find a progressive local farmer whoa fungal disease that plagues has a field with a notorious history of white mold and is rotatingsoybean acres across the Mid- Figure 3 Keep an eye out for back to soybeans in spring 2023, and put Heads Up to the test. west, overwinters in survivalgolf tee like mushrooms Heads Up is a long standing, proven EPA registered seedbodies called sclerotia, and(apothecia) in your soils. You treatment for the suppression of White Mold, Rhizoctonia, andthese sclerotia could be foundcan see sclerotia in the top of SDS in soybeans. in the growers soils.this one.88/ SEEDWORLD.COMDECEMBER 2023'