b'CONTENT FROM ASTASEED EXPO AG INNOVATIONS SHOWCASEIN ADDITION TOthe general sessions, networking eventsSeeding the Future: Harnessing Predictive Agronomy and more, this years ASTA Field Crop Seed Convention willfor Smart Seed Selectionalso include incredible Expo Showcase events on the expo floor,Presenting Company: Pattern Agwhere we\'ll be featuring presentations about the following ag tech innovations and production innovations:Speaker: Mike Tweedy, Vice President of Sales at Pattern Ag.Mike was raised on a multi-generational farm in Southern Addressing the Ban on Microplastics in Seed CoatingsIllinois, founded in the late 1700s. He earned his B.S. and M.S. in Colorfully Agronomy from Southern Illinois University. Over the expanse of Presenting Company: Heubach Colorants USA LLC his career, he has worked for multi-national ag companies in vari-ous executive roles. In 2010, he shifted his career focus to small Speaker: Lisa Gulibon, Global Technical Marketing Manager- and large start-ups, most recently in the ag tech sector. Mike Seed Coatings & Agriculture for the Heubach Group.is VP of Sales at Pattern Ag and leads the Midwest commercial Lisa has been the commercial contact for the Agrocer colorantsteamin North America since 2014. She has over 30 years of experi- Mike and his family currently reside in the Atlanta, Georgia, area.ence in technical, sales and marketing leadership roles in spe-cialty chemical industries. Lisa holds an MBA degree in MarketingDescription: Explore the transformative power of Predictive and a Bachelor of Science degree in Chemistry/Mathematics. Agronomy in shaping the future of farming. Discover how cutting-edge technology and data-driven insights can forecast Description: With the REACH committee\'s vote in April, 2023next season\'s pest and disease risks with over 90% accuracy. to restrict microplastics intentionally added to products used inMoreover, we\'ll illustrate how this invaluable tool empowers various consumer, professional, agricultural and industrial prod- farmers to make informed seed selection decisions, aiming for ucts, there will be a need for formulators to revisit seed coatingsmaximum yield and optimized input costs. Join us to unlock the formulations. Seed coatings have a transitional period of 5 yearspotential of Predictive Agronomy and witness how it\'s revo-to allow manufacturers to reformulate their coatings for seedslutionizing agriculture by mitigating risks and cost-effectively so that they achieve appropriate (bio)degradability in the envi- boosting productivity.ronment (whilst retaining the benefits of the coating technology in the interim period). One aspect of seed coatings formulationsWhy It Matters to the Seed Industry: Predicting pest and is color. Heubach has designed and introduced a portfolio ofdisease risks ahead of the season allows seed professionals to microplastic-free colorants that are suitable for seed coatings. make data-driven recommendations on seed selection. We can remove "blaming the seed" because there are now actionable Why It Matters to the Seed Industry: This will help solve oneresults to see how your soil affects yield outcomes.piece of the formulation puzzle as companies begin to reformu-late and address the legislation in Europe and existing market sensitivity to microplastics.66/ SEEDWORLD.COMDECEMBER 2023'