b"Were Collaborating to Unlock the SHAWN BROOKPRESIDENT, Potential of BiostimulantsSEED WORLD GROUPsbrook@seedworldgroup.comseedworldgroup.com AS WE CELEBRATEthe thirdtion isnt a one-way street. We seek @SeedWorldGroup anniversary of the Acadian Openpartners who can enrich our tech-Academy, Im thrilled to share thenological capabilities while benefit-journey that has reinvigorated ouring from the insights we bring to the approach to innovation and col- table. This reciprocity is essential, Navigating Trade Shows:laboration. This endeavor has beenensuring a thriving ecosystem of a dynamic process of growth andideas and knowledge exchange.Maximizing Your Experience discovery. The academys beginningsGrowing the Network: Over the were rooted in the quest for feed- past three years, weve expanded I RECENTLY RETURNEDfrom a successful tripback on new product concepts andbeyond academia, welcoming to the Euroseeds Congress on the picturesquethe pursuit of like-minded collabora- diverse players to the Acadian Open island of Malta. Every time I return from an event,tors. As our biostimulant productsAcademy family. Partnerships now I meet with my team and evaluate our prepara- become more widely used, its key toinclude companies like KeyGene, inte-tions, execution and follow-ups and look for waysunderstand how we can make themgral in unveiling the molecular mys-to make the whole experience more seamless.even better and more effectively har- teries of our products. This evolution Trade shows are bustling hubs of opportunity, andness the power of seaweed extract tohas diversified our perspectives and although they only last a few days, preparationfuel plant growth. propelled our understanding forward.starts weeks to months in advance. Over the yearsFast-forward to today, and weveLooking Ahead: As we venture Ive learned you can make the most of these eventshit the next phase: a deeper explora- into the fourth year, the significance by effectively preparing, actively engaging duringtion of our researchers expertise, har- of this venture becomes even clearer. the show, and implementing strategic follow-upnessing their knowledge to unravelUnderstanding our products at a afterward. the intricate workings of our newmolecular level is becoming para-Setting clear objectives and creating aproducts. mount. Our ongoing projects with well-thought-out plan before the trade show isFrom Humble Beginnings: TheKeyGene illustrate the next stepscrucial. Start by familiarizing yourself with meetingAcadian Open Academy wasexploring dose-response relationships locations available at the venue, the exhibitor listfounded in September 2020 withand delving into the synergy between and schedule. Identify the organizations that alignthe vision to bring researchersactive ingredients.with your business goals and reach out in advancetogether for face-to-face collabora- Seeds of Future Collaboration: to schedule meetings in their calendars. Prioritizetion. However, the pandemic hadWe anticipate that our network will your time and resources wisely to ensure that youother plans, pushing us into thecontinue to grow, strengthening rela-make the most of your visit.virtual realm. We rallied our forces,tionships, enhancing communication, Networking is a fundamental aspect of tradeassembling experts in various fieldsand advancing not only our products shows. Don't just collect business cards aimlessly.for impactful sessions that fueledbut the broader realm of agricultural Instead, engage in meaningful conversations, askinnovation. science.questions, listen to their pain points, and shareA Symbiotic Bond: Our collabora- In the biostimulant realm, part-insights and experiences on these topics. Buildingnerships arent just about funding purposeful connections can open doors and createor transactions. Theyre about co-lasting relationships in your industry.creation, shared insights, and mutual Event strategy doesnt end with the event.growth. For more info visit our web-After the trade show has concluded, it's essentialsite and learn how to get involved.to follow up promptly and with care. Send person-alized follow-up emails, connect on professional platforms like LinkedIn, and schedule meetings to maintain and strengthen the relationships you've established. This step is crucial for turning initial interactions into valuable, ongoing partnerships. HOLLY LITTLEInvesting in a complete event strategy will helpDIRECTOR, RESEARCH AND you maximize the benefits of your visit and ensureDEVELOPMENT, ACADIAN PLANT HEALTHthat you leave the event with valuable connections, hlittle@acadian.caknowledge and opportunities for your business. acadianplanthealth.com@AcadianPlant48/ SEEDWORLD.COMDECEMBER 2023"