b'Figure 5 Heads Up vs Check, mid-season The resultsPost Harvest, results across the 38-acre parcel show the strips with Heads Up yielded an average of four bushels better than the check strips. Per Strip yield differences were measured be-tween +2.73 to +5.1 bu/ac better with the Heads Up seed treat-ment package than the check alone. Return on InvestmentReturning an average of four bushels an acre better than the base seed treatment package, Heads Up made for a phenomenal return on investment.Oehmichen explains, It only takes 1/3 of a bushel to pay for Figure 4 White mold and sclerotia on a soybean stem the [Heads Up] treatment. With todays soybean prices (around $12/bushel) every bushel after that first 1/3 of a bushel is pureTreating the seed for the grower, Matt allocated 40 units of soy- profit.And its no extra work for the farm [to use Heads Up]beans to receive a base seed treatment, inoculant, and Heads Up,Heads Up Plant Protectants would like to thank Short Lane and 40 units with the base seed treatment and inoculant only. Ag and their grower for their efforts and commitment to the The grower split the planter and layout of the field by mappingShowcase Plot Program.replicated strips across the 38 acres. He managed the field afterIf youre in Ag Retail and are interest in running your own 2024 planting just as he would any other field.All things considered,trial with Heads Up, get in touch with Heads Up Plant Protec-the only variable that changed across the site was that Heads Uptants at the number below.was used on every other strip he planted.About Heads UpIn season Heads Up Plant Protectants was established in 1999 and is a While the 2023 growing season turned out to be a dry year (notfamily-owned ag chem manufacturing company based in Sas-favorable for white mold development, a disease which thrives inkatoon, Saskatchewan, Canada.To contact call 866-368-9306 or cool and wet conditions), Oehmichen noticed differences. Thevisit www.headsupST.comHeads Up treated beans in our trial just had a deeper, greener vibrance to them, Oehmichen explains.I attribute the colorAbout Short Lane Agdifferences to reduced stress. Where Heads Up was applied inShort Lane Ag Supply LLC was established in 1987 and is a the seed treatment package the soybeans didnt seem to turn yel- family-owned ag retail company with three locations in Colby, low as early as the check.The Heads Up treated beans also hadMishicot and Pigeon Falls WI.To contact call (715) 223-4916 or more pod sets and more lateral branching.visit www.shortlaneag.com.DECEMBER 2023SEEDWORLD.COM /89'