b'CONTENTS / DECEMBER 2023Columns06 From our Desk: New Beginnings and Bold Visions28 HR Handbook: Investing in the Business by Investing in Employees78 SIPA: Why is IP Enforcement Stronger/Easier in U.S. Row Crops?80 Sense, Nonsense and Science: Government Funded Research is a Wasteful Squandering of Public Money. Or Is It?96 People-Powered Leadership: Have You114Considered: What If Youre Wrong?108 Seeds of Uncertainty: Our Industry Needs to Prepare for Whats Coming128 Giant Views: The Solution to Ags Biggest Problems? Start with a SeedSpecial Sections 12647 INSIDERSProblems tackling an issue in your business? Cant seem to find a creative solution? Our INSIDERS areIn Every Issuehere to provide advice, tackling problems from social media to seed sizing to stewardship. 114 Strategy: When it Comes to Soil Health, Were Doing it Wrong62 Introducing ASTAs Field Crop SeedSoil isnt an inert growth medium like we Convention in Orlando once might have thought. Its teeming withbeneficial organisms, and experts say the time is now to think about it in a new way.118 World Status122 Industry News126 Breeding History: Brussel Sprouts4/ SEEDWORLD.COMDECEMBER 2023'