b"CONTENT FROM ASTAGeneral Session: Climate Smart Ag Partnerships General Session: Future Trends Impacting Crop Thursday, December 7, 2023, 9:00 AM - 10:30 AM Management: The Seed Customer of the Future Governments and corporations are increasingly leading withFriday, December 8, 2023, 8:30 AM - 10:00 AMclimate-smart and sustainability initiatives. Learn more aboutHow will the seed industry customer change by 2030? What the direction these are heading and the impacts to the seedare the policy and technological impacts on crop management? industry.Don't miss this future-focused closing general session, provid-ing you with the forecasting you need to know about now to be Moderated by:able to prepare for the years ahead.Bruce Knight, Strategic Conservation SolutionsModerated by:Speakers include:Jim Parks, ConsultantDan Foor, LaCrosse SeedBen West, Farmers for Soil Heath Speakers include: Jared Knock, Millborn Matt Erickson, Farm Credit Dan Leibfried, John DeereGeopolitical Impacts on US Growers Were also excited that our general session ballroom will be Thursday, December 7, 2023, 9:00 AM - 10:30 AM enhanced with a new Large Equipment Area featuring larger There are so many external factors impacting the growermachines than weve ever had in the show before. communities for cereals, wheat, cover crops, rice and so much more. From geopolitical issues, to market impacts, to company landscape changes and climate smart considerations, how can a seed company navigate these ongoing challenges? Moderated by: Paul Harrison, U.S. Department of State, Office of Agricultural PolicySpeakers include:Kendall Palmer, CortevaAndrew Brandt, U.S. Grains CouncilJustin Gilpin, Kansas WheatDECEMBER 2023SEEDWORLD.COM /63"