Seed World

Agrial Enters into a Strategic Partnership with Canada’s Saladexpress

Saladexpress Inc., a Québec vegetable processing company, has announced its partnership with new investor Agrial, a major French agriculture and agri-food cooperative.

“This partnership, the first of its size for Agrial in Québec, will be mutually beneficial,” explains Sylvain Racette, CEO of Saladexpress. “We’re currently laying the groundwork for growth. This requires an investment to boost factory productivity and maintain and even increase our workforce.”

According to Bertrand Totel, director of Agrial’s Fresh Vegetables and Fruits Division, “By partnering with a local leader, we’re helping the expansion of a Québec business. Combining Agrial’s expertise and Saladexpress’s market knowledge allows Agrial to establish a foothold in a growing market while providing Saladexpress with a partner that has well-known brands popular with consumers.”

Agrial’s Fresh Vegetables and Fruits Division is a European leader in fresh fruits and vegetables and includes the brands Florette, in the ready-to-use fruits and vegetables segment, Priméale, in the fresh fruits and vegetables segment and Créaline, in the fresh purées and soups segment.

Modernizing the Saint-Rémi factory

The first plan under this new partnership is to implement a modernization project for the factory, which already has HACCP (Hazard Analysis Critical Control Point) certification.

Always up to date on market trends and developments in technology in order to offer high-quality, innovative products, Saladexpress currently has 120 employees among its Saint-Rémi factory workers, management team and office staff.