Seed World

Rob McClelland: Naked Beans and Common-Sense Seed Treatment

In our latest Giant Views, Shawn Brook sits down with Rob McClelland, president of Meristem Crop Performance. Rob, fresh from visiting dozens of Corn Belt farmers, shares what motivated Meristem’s new 100% soybean seed treatment replant program. He shares with Shawn how they’re working to help growers make sense of the different values of varieties, traits and seed treatment, and help seed sellers be more locally profitable. Meristem, says McClelland, aids independent seed sellers in accounting for local needs and offering a better pathway for innovative seed treatment ingredients. McClelland says one big issue that always pops up is transparency between company and farmer. Hit play and keep listening to hear more of what McClelland has been learning in the field, and how Meristem’s using that insight to help growers and seed dealers.