Seed World

Purdue Offers Online ASTA Management Micro-Course Series


Purdue University’s Center for Food and Agricultural Business will offer the ASTA Management Micro-Course Series on various dates in March and April. The series features short, live, interactive online sessions for food and agribusiness professionals.

Micro-courses provide participants with access to engaging content, tools immediately applicable to their work and the opportunity to engage directly with fellow participants and faculty in a travel-free, safe way. The ASTA (American Seed Trade Association) Management Micro-Course Series offers four development tracks for participants to choose from: Leadership and Development (March 19), Business Strategy (March 26), Sales and Marketing (April 2), and Financial Management (April 8). Participants can select the development track right for them or register for more than one track at a discounted rate. Each development track includes two micro-courses.

“We are really excited about the opportunity for participants to be able to customize their learning experience through the four development tracks offered in this micro-course series,” says Allan Gray, center executive director and professor of agricultural economics. “While the ASTA Management Micro-Course Series has been designed in place of the face-to-face 2021 ASTA Management Academy we traditionally hold, these courses are not limited to seed industry professionals. Anyone in the food and agribusiness industry interested in developing their skills in the variety of topic areas we are covering will benefit from these courses and are invited to register.”

In addition to Gray, faculty presenters are Brady Brewer, assistant professor of agricultural economics; Scott Downey, center director and professor of agricultural economics; and Pete Hammett, visiting professor of agricultural economics.

To ensure a high level of interaction with faculty, limited spots per development track are available. Registration is required at least one week before participants’ selected track date.

The rate for each development track is $495. A $100 discount will be given to those registering for two tracks, and a $200 discount for those registering for all four tracks. Learn more and register.