Gavilon announced that as of Feb. 27, the brand will be known as Viterra. The brand name Viterra will be implemented in the United States and Mexico and its headquarters will stay the same for business there according to a release.
Viterra means “life on Earth” and will continue to be an agriculture network to connect both producers and consumers to sustainable, traceable, and quality-controlled agricultural products.
“Today’s launch of the Viterra brand across our operations in the U.S. & Mexico sets the stage for the continued growth and investment across our network,” said Rayner Freyberg, CEO of Viterra US & Mexico. “We will continue to look for ways to strengthen our business and create additional opportunities for our employees, producers, and customers.”
“We are proud to implement the Viterra brand throughout our network. This change will not impact who our producers, customers, and vendors work with within our company, nor change the high level of service they have come to expect from us,” added Freyberg.
The Viterra name and logo will be rolled out across its business in the U.S. and Mexico until all aspects of the Gavilon brand are updated. The brand noted that this re-brand will not change any open contracts, banking information, or tax identification numbers.
SOURCE Viterra Inc.
