Follow along for real-time sights and snippets from the joint meeting of the American Seed Trade Association (ASTA) Vegetable and Flower Conference and the California Seed Association in San Diego.
The 2026 event is already in full swing, drawing nearly 1,000 attendees from across the seed sector. Bookmark this page for daily photo updates from the floor, sessions and side conversations shaping the industry.
L-R above: AidenBrook and Aimee Nielson at the Seed World Media Center, doing what Seed World does best: connecting seed people to seed people; The Seed World Media Center; Lisa Branco (Radicle Seed), Justin Davis (Sakata Seed America) and Aimee Nielson.
L-R above: Registration desk is very busy; the view from the conference windows; ASTA director of marketing and communications, Kaitlin Crawford speaks at the Curiosity, Resilience and Flexibility in the Seed Industry session.
If you’re here, come find the Seed World team and tell us what you’re seeing, hearing and working on.
