Seed World

Two Unique Business Opportunities Planned for ASTA’s CSS 2015 & Seed Expo

Mark your calendars for two unique business opportunities during ASTA’s CSS 2015 & Seed Expo, both complimentary to registered attendees.
The Seed Innovation and Protection Alliance (SIPA) is hosting a Technical Education Unit that will include panel discussions on how to identify innovation, steps to procuring protection for innovations, and how to maintain your intellectual property.  To attend, RSVP to James Weatherly , SIPA Executive Director, by Tuesday, December 1.
SIPA Technical Education Unit
Tuesday, December 8, 2015
8:00 a.m. – 11:30 a.m.
Grand Suite 3
CSS attendees will also have two opportunities to participate in a workshop on the latest value-based selling science.  Renowned business consultant Stephen Liozu, Ph.D. will propose several exercises to support theoretical knowledge in the areas of value-based selling, negotiation for value, and value-capture confidence in the sales force.Limited to the first 40 participants, this interactive opportunity also includes a drawing for three winners from each session to receive a free 60-minute business consultation call with speaker Stephen Liozu and a copy of his most recent book.
Business Workshop: Does Your Price Reflect the Full Value of Your Product?
Wednesday, December 9, 2015
1:00 p.m. – 2:00 p.m.
Grand Suite 2 AB
Wednesday, December 9, 2015
2:00 p.m. – 3:00 p.m.
Grand Suite 3