Seed World

Hazera to Launch Two New Mini-Watermelon Varieties

Mark van der Zouwen, Hazera’s Global Product Manager for cucurbits.

Mini watermelons currently account for about 15 percent of the U.S. watermelon market, and the percentage is steadily increasing.
Among the reasons for this impressive growth are consumer enjoyment of the product and convenience of the mini-watermelon, as well as the fact that American families are getting smaller. Recently, mini-watermelons have been capturing a market share away from the similar sized, regular melons.
Hazera Company, a global leader in the seed industry, forecast this trend and offers its customers a range of mini-seedless watermelons of all sizes and textures, with the promise of more to come. Over the coming year, Hazera plans to launch two new mini-watermelon varieties: HA50024 (4-6 lbs) a variety with high uniformity and high internal quality, and HA50025 (5-7 lbs) a superior tasting, high-yield variety. Both varieties have an intense red colour and a very long shelf life.
In addition to the popular Ocelot, Hazera offers a selection of various sizes to meet customer requirements and diverse growing conditions. Some of Hazera’s wide selection of personal watermelon varieties include:
Lynx: (2-4 Ibs) a micro-watermelon noted for its excellent internal quality and attractive flesh color.
The popular Ocelot (3-5 lbs), with its exceptional qualities, high Brix level and deep red internal color.
Serval: (4-5 Ibs) a mini- watermelon with excellent uniformity and flesh color.
Mielheart (4-6 Ibs) with its good performance in cooler conditions and dark red flesh.
Leopard: (5-7 lbs) a variety with high yields, well adapted to hot growing conditions and is noted for its long shelf life.
Extazy: (5-7 lbs) a variety with firm and crunchy flesh, attractively red inside, with high yields and Extra long Shelf life.
Tigris: (5-9 Ibs) a variety which has a very attractive appearance, an excellent rind/flesh ratio and a deep red internal color.
Hazera also offers seeds of mini-watermelon varieties that also serve as pollinators – Minipol & Polimor.