Seed World

DuPont Pioneer Promotes Qrome Products for 2017 Launch


This week at the Farm Progress Show in Boone, Iowa, DuPont Pioneer kicked off its “Unlock Your Yield” tour to promote the Qrome brand of products. As part of the tour, a stainless steel Timpte Super Hopper grain trailer  will travel to more than 100 industry and field demonstration events.

Growers and customers can visit a tour stop to see how the proprietary technology of Qrome products unlocks corn yield potential across a broad range of industry-leading genetic platforms, according to the company. Qrome products also offer a stack of multiple insect protection traits, including two modes of action to control corn rootworm.

At the end of the Unlock Your Yield Tour, Pioneer will donate the custom built Qrome products trailer to the National FFA Organization for auction, with all proceeds supporting its mission to make a positive difference in the lives of students.

“Qrome products represent the next generation of Pioneer’s industry-leading corn lineup,” says Steve Reno, DuPont Pioneer vice president, business director in United States  and Canada. “By donating the trailer to FFA to auction, Pioneer also supports an organization focused on developing the next generation of talented, innovative leaders in and beyond the agriculture industry.”

Pending completion of field testing and applicable regulatory reviews, Pioneer anticipates launching Qrome products in 2017.

Learn more about Qrome products at Follow the Unlock Your Yield tour on Twitter with #Qrome.