From full meeting rooms to quiet corners where serious conversations unfolded, the seed sector has arrived in Orlando ready to work. Across the conference space, the tone is unmistakable: people are comparing notes, asking tough questions, and leaning hard into the relationships that help them navigate a shifting landscape. Conversations this year feel focused and more intentional than ever — a reflection of an industry feeling the weight of change.
Everyone here is navigating the same realities: tighter margins, shifting competition, new technology demands, and an ag economy that’s rewriting expectations in real time. And yet, woven through the discussions is something steadier: a quiet optimism, a commitment to adapt, and a belief that collaboration still moves this industry forward.
Call it resilience. Call it recalibration. Call it a sector that understands moments like this require clarity, honesty, and working together more than ever.
With that spirit in mind, here’s a look inside #FCSC2025 so far — the conversations, connections, and moments that are shaping the seed industry’s biggest week. Welcome to Orlando!
